Utilizing style, photography, sound and film from 3 unequivocally 21st century artists, Sebastien Leon Agneessens, Quayola and Dan
Holdsworth, the Manufacture has curated an exhibition of one hundred excellent timepieces set against the backdrop of a stage that
underscores Audemars Piguet's origins, mastery and artistry.
These uncommon Replica watches, from the extremely initial Royal Oak in 1972 towards the newest models unveiled in the Salon International de la
Haute Horlogerie, Geneva in January 2012, will probably be revealed inside a series of exhibitions showcasing the brand's capability to
innovate and produce. Following Audemars Piguet's current partnership using the American Patrons of Tate (an independent charity that
supports the Tate Galleries within the UK), this not-to-be-missed exhibition will commence its worldwide tour in New York on March 21st
at Park Avenue Armory. Open towards the public for 4 days only, the exhibition will then continue in 5 important cities and captivating
artistic venues about the globe all through 2012.
To break the guidelines, you have to initial master them - 40 years ago, Audemars Piguet broke all guidelines of fine watchmaking when in
1972 it introduced the ground-breaking style from the Royal Oak, the very first luxury sports watch in Haute Horlogerie. vintage breitling 40 years on, the
4 characteristics that defined this timepiece and also the luxury watch business are much more than ever recognisable; the octagonal
bezel fixed using the hexagonal screws, certainly one of the thinnest selfwinding movements, the seamlessly integrated towards the case
bracelet and also the tapisserie pattern on the dial.
This exhibition - produced, created, and globally executed by MA3 Agency - captures and illustrates how the Royal Oak became the icon
it's these days, by reinterpreting the origins and modernity of Audemars Piguet via the revolutionary and modern viewpoint of artists
Sebastien Leon Agneessens
, Quayola and Dan Holdsworth. The exhibition installation, photography, sound and film from the 3 artists produce an ambience that's certain to immerse each and every visitor deep within the Vallée de Joux, the birth location of Haute
Horlogerie in Switzerland, whilst also illustrating its story like it has by no means been shown prior to.
The Vallée de Joux within the Swiss Jura mountains has for millennia been a harsh and unyielding atmosphere, a location of raw nature and
unforgiving climate. It was not till the sixth century that monks initial settled within the Vallée as they saw in its austere
surroundings a location of serenity and spirituality. It's also the house of Audemars Piguet because 1875, within the village of Le
Brassus. The early watchmakers worked the land throughout summer time whilst throughout winter, from the even, best cartier replica Northern Light, they
concentrated on mastering probably the most complicated mechanisms recognized to watchmakers. All through the centuries, the pursuit of
excellence and developing a lengthy tradition in mastery and artistry in fine watchmaking happen to be values which have remained in the
core of Audemars Piguet's existence till these days.
Sebastien Leon Agneessens, the inventive thoughts behind the general style from the exhibition, drew his inspiration from the origins
from the brand in Le Brassus. A huge selection of tubular sticks of various heights symbolising the forests from the valley region are
treated as organ-like sound sculptures surrounding the exhibition region, that is produced to resemble a fragmented mineral rock usually
present in the Vallée de Joux and symbolizing Audemars Piguet. The angular and multi-faceted exterior of every from the fragments and its
dark reflective metal surface inspired from the Royal Oak produces a all-natural contrast using the wooden interior which reflects
Audemars Piguet's lengthy tradition and humble origins.
Every of those fragmented units is really a journey of discovery from the origins and savoir-faire from the brand. Aside from one hundred
iconic timepieces and invaluable memorabilia dating back towards the starting from the 70s, the guests may also possess the chance to go
to a watchmaker's region such as a brocading dial machine exactly where they could closely observe the artistry of Audemars Piguet's
craftsmen.
The exhibition also carries devoted locations displaying pictures taken by photographer Dan Holdsworth and film, by digital artist
Quayola. The modern lens of photographer Dan Holdsworth captures the terrain from the Vallée de Joux and its unique -cosmic -relationship
to time. He documents the Valley at its stillest hours, capturing the ancient forests and glacial topography below the celestial presence
of mist or moon to convey the extraordinary temporal significance vested within the landscape. This extraordinary link in between nature,
man and his creations best tag heuer replica watches , the complicated movements which have turn out to be the beating hearts of every Audemars Piguet timepiece,
continues to reside in Le Brassus from the 21st century and inspires the watchmakers of these days as they pursue their never-ending
quest to unravel the mysteries of nature. Certainly one of these pictures has been chosen for the new branding campaign of Audemars
Piguet, launched worldwide starting of January 2012.
Quayola's function for Audemars Piguet 40-years exhibition is really a study and celebration of 'matter'itself, the substance of all
physical objects. The installation focuses on a continuous transformation and metamorphosis of matter: from the grace, complexity and
unpredictability of geological types, towards the perfection, beauty and precision of man-made objects of art. Via a procedure of
continuous mutation and metamorphosis it explores simultaneously classical art, 1970s sculpture and modern digital aesthetics. Particular
sculpture's happen to be reinterpreted from the artist as icons of man's craftsmanship, reflecting on the classical view of man's mastery
more than matter.
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